About fav.ing
fav.ing is a social app for lists of your favorite things — and for finding what to read, watch, eat, and try from people whose taste you actually trust.
Most of the internet answers “what’s good?” with volume. Review sites give you the average of thousands of strangers. Search gives you best-of lists that are largely paid for. Social feeds give you whatever keeps you scrolling. None of it knows who you are or what you’ve already loved.
The recommendations that actually work come from people. A friend whose bookshelf you envy. The one person in your group chat who has never once steered you wrong on a restaurant. fav.ing is built to make those recommendations findable, shareable, and hard to lose.
How it works
You make lists. Movies, books, restaurants, albums, recipes, gear, trails — any category, and plenty that don’t fit a category. Items in the big categories pull in real details automatically: posters, cover art, ratings, where something is streaming, a link to the trailer.
You follow people, not algorithms. Your feed is built from the people you chose to follow. You can switch it to show only people you follow, filter it to one category, or sort it chronologically. The controls are yours.
You post current favorites. One item per category that you’re into right now. Nothing gets deleted — when it changes, the old one moves into your history, so a profile becomes a record of what you were into and when rather than a snapshot of today.
You catch recommendations before you lose them. Two seconds to save something a friend mentioned. Everything you bookmark from anyone’s list lands in the same place, sorted into To Watch, To Read, To Eat, To Listen, To Play.
What we’re against
We have a phrase for it: AI slop. No generated content, no engagement math, no feed designed to keep you scrolling past the point of usefulness. Every list on fav.ing is a real person putting their taste on the record, which is the only reason any of it is worth reading.
Creators can earn commissions on product recommendations, and we mark those links plainly so you always know. Anything sponsored will be obviously sponsored. We would rather lose the revenue than turn the feed into people promoting things they don’t use.
The short version of where it came from
fav.ing was built by Steve Tazic over about a year of nights and weekends, after two decades spent in digital marketing and affiliate agencies — a lot of which involved getting brands onto exactly the kind of “10 best” lists this app exists to replace.
Facts
- Available on iOS, Android, and the web.
- Free to use.
- Founded in 2026 and operated by Faving, Inc., incorporated in Delaware.
- Press and media: press@fav.ing — see the press kit.
- Everything else: contact.